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高考频考点24. 任务型阅读
(三)【安徽省安庆市示范高中2010届高三四校元旦联考英语试题】
Some people believe that greed and selfishness has become the basis of modern society, and we should return to the old traditions of family and community then we will have a better life. To what extent do you agree or disagree with the above opinion?
In this fast-paced world, many values are undergoing major changes. While people traditionally prioritize caring, sharing and generosity in life and work, modern people seem to be more self-absorbed and self-concerned.
Modern people act selfishly to survive the harsh competition of life. They say that it is a jungle out there. To survive, you have to fight with whatever means that come handy. Obviously greedy and selfishness go perfectly well with such ideas. In a company, employees do everything they can to get better pay and higher position, even at the cost of colleagues. We are in any way advocating any selfish conduct. It is just that people are pressured to act in a certain way due to outside influences. In spite of common practice, it is hard to conclude that modern society is built on greed and selfishness, both of which are not newly invented vocabulary. In ancient times people also did greedy and selfish things though such behaviors were more condemned then. But we can not ignore the fact that people in the past lived a relatively more isolated life and faced less pressure compared with their modern counterparts.
Are we happier to share with others and be generous to them? There is no fixed answer either. Some people take great pleasure helping and giving to others while others feel happy doing the opposite. But I personally think that people should not be too selfish. Caring for others can actually encourage the development of a mutually beneficial relationship.
In conclusion, modern people appear to be more self-centered than those in the past due to strong outside pressure. However, we should encourage people to know the importance of being caring and generous and to build a mutually beneficial relationship with others.
Are Modern People Becoming More Selfish?
Main comparisons Contexts
__1__ are changing In the past people put caring, sharing and generosity in the first ____2____.
Nowadays, people seem to be more ____3____about themselves.
People in the past appeared to be modest and self-___4___are changing too.
effacing(谦让的).
People may strive to achieve their own __5___ at the price of their coworkers. The author‘s understanding
___6____ for the changes in author‘s eyes Fierce __7___ and great __8___on modern people may be responsible for the changes.
The author‘s ___9____towards topic A relationship which can ___10___ two sides should be established.
1.Values 2. place 3. concerned 4. Behaviors 5. goals 6. Reasons 7. competition 8. pressure 9. attitudes 10. benefit
(四)【福建省龙岩市三校2010届高三上学期期末联考】
Traditionally, customers may consider more about what they buy the product for. However, the image of product and the consuming circumstance have become the key points to attract customer awareness and stimulate their buying needs. Frequently, customers buy goods just because they are cute, lovely and unique. With a less emphasis on functional utilities, the experience and imaginative space are placed into an increasingly important role. The image of product is emphasized, as well as the communication between products and consumers. ―Customer behavior, which appears to be focused and directed at the object and at pleasure, in fact responds to quite different objectives: displaced expression of desire, and the production of a code of social values through the use of differential signs‖(Baudrillard) . The reason for image-oriented customer behavior is probably that customers‘ lifestyle has been continuously virtualized by paying much attention to ―Virtual Reality‖. The evidences can be traced from computer games and Hollywood movies, in which customers‘ preference for fleeing reality is perfectly matched.
This change requires us to take efforts to enhance product image by integrating style, color, taste, shape and material, and communicate with customers creatively, imaginatively and innovatively, and enable them to enjoy the distinctive experience image brings. ―[A] need is not a need for a particular object as much as it is a ‗need‘ for difference‖ ( Baudrillard). The typical example is Apple Computer‘s IMAC, which has strong visual impact and outstanding dynamics. By this way, customer relationship can be set up through image, and brand can be treated as living that can transform people. Other examples commonly used are Disney Fairyland and Las Vegas, where new experience and imagination are fully demonstrated. In sum, consumption is negotiation, a never-ending conversation held in the languages of advertising, packaging, branding, fashion, and entertainment.
More Attention to the Image of Product
Main comparisons Contexts
Different aspects ____1____about by people when they are shopping. In the past, people think more about the __2__of the goods.
People today are more easily ___3____by the ___4___ of product and the buying atmosphere.
Different ____5__ to promote sales Traditionally, producers may focus more on the functional utilities of goods.
Nowadays, product image should be __6___and there should be more effective ___7____with customers.
More details worth noticing
The___8___ for image-centered behavior Influenced by computer games and Hollywood movies, people‘s ___9____is virtualized.
___10_____are given to prove the importance of image Disney Fairyland/ Las Vegas
1.concerned/ cared 2. use/ function 3. attracted 4.image 5. ways 6. stressed 7.communication 8. reason 9. lifestyle 10. Examples
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