UNIQLO(日文假名发音:ユニクロ),日本服装品牌,由日本迅销公司建立于1963年,当年是一家销售西服的小服装店,现已成为国际知名服装品牌。优衣库现任董事长兼总经理柳井正在日本首次引进了大卖场式的服装销售方式,通过独特的商品策划、开发和销售体系来实现店铺运作的低成本化,由此引发了优衣库的热卖潮。
今早起来被优衣库刷屏的你是不是还在疑惑,为啥各大社交媒体的头条都被优衣库刷屏了?出国留学网(www.liuxue86.com)为大家带来双语新闻,一起来了解一下优衣库。
1.Uniqlo made the uniforms for Japan’s Olympic team in 1998, 2002, and 2004.
优衣库为1998年、2002年和2004年奥运会日本国家队提供队服。
2.Uniqlo’s name comes from the words “Unique Clothing,” which throws back to the company’s original name, “Unique Clothing Warehouse.”
优衣库这个名字来源词组“独一无二的衣物(Unique Clothing)”,追溯回公司最初的名字“独一无二的服装大仓库(Unique Clothing Warehouse)”。
3.All retail associates at Uniqlo stores worldwide are trained to hand your credit card and receipt back with both hands, as it is common in Japan.
全球所有优衣库零售员训练有素,均被要求双手奉还顾客信用卡和小票,因为在日本这是很普遍的。
4.Founder Tadashi Yanai views Uniqlo as “a technology company…not a fashion company.”
创始人柳井正将优衣库看作“一家科技公司……而非时尚公司。”
5.Tadashi Yanai is also the richest person in Japan, with a net worth of $17.8 billion.
柳井正是日本首富,坐拥净值178亿美金。
6.The country with the fewest Uniqlo stores (ignoring those that have none) is Germany. They only have one, in Berlin.
全球优衣库零售店(忽略没有优衣库的国家)最少的国家是德国。只有柏林有一家优衣库。
7.Uniqlo gets its denim from the same factory in Hiroshima that produces jeans for Levi’s, Gap, Seven for all Mankind, and J. Crew.
优衣库所有的牛仔裤都来自广岛的同一家工厂,这家工厂同时为李维斯、盖璞、赛文·弗奥曼德和美国J. Crew供货。
8.In 2012, Uniqlo partnered up with Sanrio to create a Hello-Kitty-themed campaign to spread awareness of cervical cancer.
2012年,优衣库和三丽鸥合作出品Hello Kitty主题活动来扩大全民对宫颈癌的关注度。
9.Uniqlo’s global staff contains a higher percentage of people with disabilities than any other large business in Japan.
优衣库全球残疾人员工的比例远高于其他日本大型企业。
10.Uniqlo’s best sales day ever was November 11, 2001, when the opening of its Seoul location netted $1.16 million in one day.
优衣库销量最好的一天是2001年11月11日,韩国首尔分店开张一天就赚116万美金。
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